Mobile Advertising Influences 18-24-Year-Olds Most
Usage* of picture/video phones is up 17% for all adults according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06). (more…)
View ArticleOnline Lead Generation Delivers, but Can Be Better Used
The vast majority of company respondents (82%) and agency respondents (85%) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months,...
View ArticleTop 10 Portal Frontpages – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAd Network Pricing Keeps Falling as Social Networks’, Gaming Sites’ Improve
Overall monetization in the online ad industry dropped 0.7% in May from April, following a 23% drop in April from March, according to the PubMatic Ad Price Index, a bimonthly report of online ad...
View ArticleUS Advertising Spending Flat in First Quarter
Advertising spending for the first quarter of 2008 remained essentially flat compared with the same period last year, with gains in ad spend for some media and declines for others, according to...
View ArticleTop 10 Video Sites Account for Half of 11 Billion Videos Viewed Online in April
US internet users viewed 11 billion online videos during in April, with Google’s YouTube.com alone accounting for more than 4 billion of that total, and the top 10 comprising 55% of the total,...
View ArticleTop 10 US Social-Network and Blog-Site Rankings Issued for May
Top US social-networking site MySpace.com‘s unique audience (UA) was up 7% in May compared with May ’07, but second-place Facebook‘s was up some 83% from a year earlier, according to custom lists...
View ArticleTop 10 US Online Video Properties – April 2008
For site rankings by number of videos viewed (rather than number of viewers), see related story: “Top 10 Video Sites Account for Half of 11 Billion Videos Viewed Online in April.” Note: Rankings based...
View ArticleWest Coast TV and Radio Markets Show Greatest Revenue Growth Potential
Small-to-midsize radio and TV markets in the Pacific region, especially in metro areas with large Hispanic populations, have the greatest potential forrevenue growth, according to SNL Kagan’s “Radio/TV...
View ArticleInternet Advertising Revenues Up 18.2% YOY in Q1
Internet advertising revenues reached $5.8 billion in the first quarter of 2008 – an 18.2% increase from the year-earlier period and the second-highest quarter recorded after the previous quarter’s...
View ArticleOne in Four Online Users Visit Social-Networking Sites
Social-interaction platforms, such as top-ranked MySpace and Facebook, have grown dramatically in recent years, with one out of every four people online now visiting social-networking sites, according...
View Article82% of Gamers React Positively to Contextual In-Game Ads
Most video-gamers react positively to in-game ads – some 82% say the games are just as enjoyable with such ads as without them – according to a study conducted by Nielsen BASES and Nielsen Games on...
View ArticleTop 10 Multimedia Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Network TV Show Websites – Week Ended 06-14-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleSearch vs. Find: Enterprise Search Frustrating and Disappointing
Nearly half (49%) of workers surveyed say finding enterprise-related information they need to do their job is difficult and time consuming, according to a study on “Findability” from the Association...
View ArticleTime Spent on Social Networks Soaring, but Traffic Down a Bit
Though time spent on social networking sites is up a whopping 71% from last year, the market share of US visits to a custom category of 58 leading social networking websites decreased 1% in May from...
View ArticleRising Prices Cause 42% of Consumers to Give up Favorite Food Brands
A sizeable 42% of consumers say they have given up favorite food brands because of rising prices and economic concerns, according to a study from Information Resources, Inc. that shows the lagging...
View ArticleGoogle Leads in Mobile Search, Too, as M-Commerce Accelerates
Google leads in mobile internet search provider share (61% in the first quarter of 2008), followed by Yahoo (18%) and MSN (5%), according to Nielsen Mobile, which also released data on commerce...
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